Olga Tirado

Operates as a bank holding company whose subsidiaries provides banking services

Operates as a state chartered commercial bank

New York State Tourism Industry Association, Inc. is a member-driven, nonprofit organization dedicated to supporting and advancing tourism across the state. The private company is located in the US. It promotes the state’s eleven vacation regions, highlighting attractions such as outdoor recreation, cultural sites, historic landmarks, culinary experiences, and natural beauty. The association serves as a resource for tourism professionals and travelers, offering travel guides, regional websites, and statewide resources. It provides member benefits including networking, legislative advocacy, educational programming, and marketing support. Key initiatives include co-op marketing programs for unified messaging and preferred rates, as well as access to tourism data and analytics for marketing and destination development. The association facilitates advertising opportunities and hosts events such as the annual tourism excellence awards, scholarship auctions, and participation in travel shows. Additional resources include webinars, newsletters, advocacy, and partnerships with solution providers to foster industry growth and collaboration.