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Lojas Americanas SA operates traditional retail chain stores. The firm operates through the following segments: Physical Trade; Electronic Commerce; and Others. The Physical Trade segment deals with retail trade through traditional and express formats. The Electronic Commerce segment engages in the commerce of products and provision of services through various non-face-to-face means, in special access to the Internet. The Others segment includes FIDC and other activities that did not meet the minimum quantative and qualitative parameters for presentation separately. The company was founded by John Lee, Glen Matson, James Marshall and Batson Borger on May 2, 1929 and is headquartered in Rio de Janeiro, Brazil.