Ty Shay

Ty Shay is the founder of Sportelligence, Inc. Mr. Shay is currently President at Home Care Assistance, Inc. since 2019 and President at SimpliSafe, Inc. starting in 2025.
Former roles include Director at The Advertising Council, Inc. from 2016 to 2019; Chief Marketing Officer at LifeLock, Inc. from 2015 to 2019; Chief Marketing Officer at SquareTrade, Inc. from 2012 to 2015; Chief Marketing Officer at Hotwire, Inc. from 2000 to 2005; Head-Customer Acquisition at Esurance Insurance Co. from 1999 to 2000; Brand Manager at The Clorox Co. from 1997 to 1999; Head-Brand Management at Procter & Gamble Co. in 1996; and Chief Marketing & Growth Officer at Shutterfly LLC.
Education includes undergraduate studies at the University of Illinois and an MBA from Stanford Graduate School of Business.