Morten Hoyer

Founded in 1981, New York City-based FX Concepts is a global investment management and research firm and private manager of foreign exchange risk

Truviso provides analytics software that gives its customers immediate insight into their businesses through continuous, advanced analysis of live production data. Truviso customers are network-driven businesses whose traditional data warehouse and business intelligence solutions cannot deliver actionable information from production systems quickly enough, or cannot scale efficiently with their rapidly increasing volumes of data. Truviso customers gain the flexibility to combine current and historical data in real time for accurate visibility and action for their marketing, sales, operations teams, as well as their partners and customers. The Internet has changed the fundamentals of business. The social web has created a real-time discussion across devices, geographies, applications and users. The flow of information between businesses and consumers has changed dramatically, but the business intelligence technology being used to understand and take action on these conversations is decades old, and was never meant to be used on live production systems. Marketers, advertisers and content providers need immediate insight to understand, optimize and make the most of their videos, ads, articles, downloads and interactions. Getting information about content use and conversations 24 hours after they happen is simply too late for network-driven companies. The conventional store-first, batch-update relational database approach used by business intelligence tools and data warehouses is poorly suited to today’s “need it now” analytics and reporting requirements, and the enormous volume of data these interactions produce. Network-driven companies have had no option but to apply old constructs and technologies to solve a problem that has fundamentally changed. Truviso’s Continuous Analytics software isn’t a faster way to use dated methodologies, but a revolutionary way to process and analyze data—while still adhering to established data management principals. This continuous query technology enables companies to get detailed information about what’s going on across their network instantly, and also enables the system to handle massive amounts of data that previously required very expensive, dedicated infrastructure and complexity. Truviso has multiple patents pending on its continuous query technology, which was originally conceived in 2001 at the University of California, Berkeley, and makes immediate data processing and results across massive amounts of data possible. Truviso, Inc. was founded in 2005 and is lead by Internet and software veterans along with a team of experts in enterprise data management and analytics. Headquartered in Foster City, California, Truviso is funded by ONSET Ventures, Diamondhead Ventures, and the UPS Strategic Enterprise Fund.