Mikael Hagman

Innohome Oy develops and sells home security equipment. It products include Stove Guard, prevents cooker fires effectively, by cutting off the gas or electricity supply to the cooker before a hazardous situation can produce noxious gases or a fire and Stove Alarm is the easiest and cheapest way to improve the safety of cooker and detects temperature and rate of temperature increase on the cooker surface and Remote Alarm Unit TM13 enable the alarm to be transmitted to remote signaling devices, such as flashing lights or vibrating alarms. The company's principal product Guards is designed to prevent domestic electrical fires by automatically cutting off electricity to the appliance. It also offers solutions for small electric appliances, washing machines, dishwashers and stoves. Innohome was founded by Matti Juhani Myllymäki in 2005 and is headquartered in Espoo, Finland.

Vitvaruexperten.com Nordic AB operates an online website that trades household equipment and accessories. It carries the following brands: AEG, Bosch, Braun, Candy, Electrolux, gorenje, Hoover, jura, Kenwood, LG, Midea, Panasonic, Siemens, Samsung, TEC, Upo, Vitamix, Whirlpool, and Zanussi. The company was founded by Christian Kahlson, Marcus Hoglund and Marcus Hagman in 2015 and is headquartered in Sollentuna, Sweden.

WeSports Scandinavia AB is a private company that specializes in sports equipment. The company is based in Stockholm, Sweden and has subsidiaries in Sweden. The Swedish company is focused on building the leading online specialist sports and leisure equipment group in the Nordics. The company was founded by Lars Lindgren, Niklas Hammar, Lars Mikael Olander. The CEO is Jonas Lönnquist.