Kari Niedfeldt-Thomas

r.Cup LLC is a company that provides a reusable cup and serveware rental service to venues, restaurants, corporations, and any location where single-use waste is created. The company is based in Minneapolis, MN. The company collects and sanitizes the serveware, and then returns them for reuse again and again. The concept has been activated in over 70 cities, 30 states, and 12 countries. r.Cup has given 10% of the company to non-profits working on tackling the single-use waste crisis. The company was founded in 2017 by Michael Martin, who has been the CEO since 2017.