Joan Vieweger

Ms. Joan Vieweger is Senior Advisor at Modab Venture Group, Inc. She is the Executive Vice President of PERSPECTIVES The Consulting Group, Inc. Her expertise includes the design, implementation and analysis of primary and secondary research projects as well as strategic planning, market development, concept positioning analysis and operations' training programs.
Ms. Vieweger leads the company's proprietary ideation program, Brainstorm an innovation and creativity system for turning ideas into action, and oversees all aspects of Benefit Structure Analysis a unique market segmentation tool design to identify and leverage under-served niche opportunities in the marketplace.
Prior to her involvement with PERSPECTIVE, Ms. Vieweger held the position of Director of Sales and Marketing for CREST - An NPD Group Company.
As such, she was responsible for the sales and marketing of the company's syndicated and customized research services.
She was also instrumental in the development of the CREST Target Market Development Network program a management tool designed to identify and locate consumer demand on a national, market or site level for expanding restaurant concepts and products.
During her tenure with CREST, Ms. Vieweger also held the position of Project Director, managing the day-to-day details of the company's consulting projects, including the program development and implementation for the International Foodservice Manufacturers Association's COEX (Chain Operators Exchange) meeting the foodservice industry's premiere educational forum.
She was the co-host of The Super FoodiesTM, a nationally syndicated radio show.