Frank C. Bennett

InPhonic sells wireless services and devices through private-labeled Web sites that it creates and manages. The company's technology platform provides outsourced activation services for wireless telecommunications providers.

Simplexity is the Internet's leading authorized seller of cell phones and wireless services. Based in Reston, Virginia, Simplexity operates proprietary e-commerce platforms, providing affiliates and marketing partners with integrated solutions for cell phone and wireless product merchandising, activation, logistics and fulfillment. The privately held company also creates and maintains web sites for a variety of companies, including many of the largest retailers in the United States. Simplexity's business and technology solutions include comprehensive inventory and rate plan management, order processing, automated activation, online merchandising, high-level customer care and customer relationship marketing. Wirefly is Simplexity's shopping and comparison site for consumers, bringing online shoppers an unprecedented selection of cell phones and service plans from the top-rated U.S. carriers with the convenience of automated application processing and cell phone activation.