Dan Weinstein

The Soul Publishing is an independent digital studio that produces entertaining and positive content for a global audience. The private company is based in Limassol, Cyprus and was founded in 2016 by Pavel Radaev and Marat Mukhametov. The Cypriot company's creative team delivers engaging and shareable content in 19 different languages, distributed via a social media-driven cross-platform network. The company's portfolio of media brands includes 5-Minute Crafts, the number one DIY digital brand in the world, and other channels such as Bright Side, 123 Go!, Avocado Couple, and Slick Slime Sam. Arthur Mamedov has been the CEO of the company since 2022.

The Soul Publishing is an independent digital studio that produces entertaining and positive content for a global audience. The private company is based in Limassol, Cyprus and was founded in 2016 by Pavel Radaev and Marat Mukhametov. The Cypriot company's creative team delivers engaging and shareable content in 19 different languages, distributed via a social media-driven cross-platform network. The company's portfolio of media brands includes 5-Minute Crafts, the number one DIY digital brand in the world, and other channels such as Bright Side, 123 Go!, Avocado Couple, and Slick Slime Sam. Arthur Mamedov has been the CEO of the company since 2022.