Ye Sheng

ITAT Group is the owner and operator of the largest network of multi-brand apparel retail chain stores in China in terms of retailing space. Invested by China United Group Overseas Investment Limited, Morgan Stanley, Blue Ridge China, Citadel Investment Group, Merrill Lynch, ITAT Group has operated retail chains through ITAT International Brand Membership Stores, ITAT Membership Super Clubs and Fashion ITAT. Running on an advanced membership system, ITAT targets the general public by offering extra large one-stop shopping clubs, recreational membership areas, creative furnishings, inclusive products and friendly service as expressions of ITAT's model of mutual growth based on partnership. ITAT has experienced great breakthrough in its strong retail networks. As of 31 December 2007, it has established 607 Membership Stores, 108 Super Clubs and 7 Fashion ITAT in 317 cities throughout 30 provinces in China, extending a total retailing area to 1.36 million square meters. Directed by strategic foresight and business acumen, ITAT integrates clothing manufacturers and real estate resources in mainland China to shape the alliance and interest group formed by clothing manufacturer, ITAT Group and real estate owners. This innovative model allows the clothing manufacturers to move their production to the sales outlets, and in doing so, drastically cut down the cost of intermediaries. This model of mutual growth based on partnership was the primary concept introduced by ITAT in the interest of its customers. Through its innovative, rapid growing and flexible business model, ITAT is on its way to achieving major market penetration.