Tomoko Yamagishi-Dressler

Rea.deeming Beauty, Inc. is a makeup company that offers a range of makeup tools and products. The private company is based in Bethlehem, PA and was founded by Rea Ann Silva, who has been the CEO since incorporation. The company's best-selling product is the Beautyblender, a top-rated makeup sponge that eliminates lines and streaks. The company also offers a collection of first-to-market makeup brushes designed to perfect the details of makeup application. Silva is a highly sought-after Hollywood makeup artist who changed the beauty game with her one-of-a-kind edgeless makeup sponge that ensures clients look impeccable on camera. The company also offers a vegan, super-concentrated blend of sustainable palm oils, nourishing aloe, and coconut oil to clean makeup tools.