Michelle C. Wirtz

Icario, Inc. is a health action company that leverages innovative technology, data science, and behavioral insights to improve health outcomes. The company is based in Minneapolis, MN and has subsidiaries in the United States. The company partners with health and wellness point solutions to drive enrollment and participation in personalized health action programs. Icario's health action programs are designed to meet the Medicare population where they are, moving them to take specific actions. The company's health platform focuses on healthcare risk assessments and HEDIS gap closure to mitigate member risk and provide quality. The platform combines demographic, clinical, and consumer data with behavioral science to personalize the member experience. Icario understands that it’s difficult to engage Medicaid members and has developed a framework for understanding this population to drive action. The company was founded in 2020 by Thomas C. Wicka. Marc Willard has been the CEO of the company since 2023.