Lynn Shanahan

Ms. Shanahan is the CEO of the C2Group based in New York.
She is an industry veteran previously holding leadership positions responsible for global licensing, strategy, new business acquisition, and e-commerce.
Ms. Shanahan has had overall responsibility for U.S.
wholesale businesses including; the sales, merchandising, marketing, design, production and strategy functions that support it and has overseen U.S.
and international licensed businesses for decades.
C2Group provides a stealth, adjunct management team dedicated to revenue generation and growth for its organization affiliations.
Principals and their teams are expert in three key areas essential to growth ignition: Brand and Core Business Development, Licensing & Alternative Distribution and International Partnerships & Distribution.