Kongara Siddhartha

Reflect Ventures LLC (Reflect Ventures) is a venture capital firm founded in 2021 by Dan Deac, Jor JT Law and Buddy Ye. The firm is headquartered in Boston, Massachusetts.

GrowSari, Inc. was founded in 2016 by Shiv Choudhury, ER Rollan, Sid Kongara, and Andrzej Ogonowski. The Filipino company started as an ordering platform for sari-sari stores in three cities and has now expanded to servicing 220 municipalities. GrowSari provides credit and affordable, on-demand inventory to these stores while generating crucial data and insights into their operations for manufacturers and distributors to build their strategies and campaigns upon. The company has also integrated multiple microservices such as telco load, bills pay, e-commerce, wi-fi, and other eservices, allowing store-owners to maximize their capital in one wallet and easily expand their business. GrowSari is certified as a great place to work in the Philippines and has a young and dynamic leadership team with expertise from working with corporations and consultancies including P&G, Unilever, J&J, and Boston Consulting Group as well as Uber, Globe Telecom, and GCash. ER Rollan has been the CEO since 2016.