John Lilly

Part of Unleashed Brands Group, XP League LLC is the first-to-market youth esports league franchise that provides an innovative program to bridge the gap between conventional youth athletics and competitive esports. The company is based in Pearland, TX and was acquired by Unleashed Brands Group on April 26, 2022. The company fosters social skills and sportsmanship through a positive, certified coach-led structure. XP League has quickly grown to become the first and largest esports franchise concept in the US, offering the first Positive Coaching Alliance (PCA) coach-led competitive esports gaming league for elementary, middle, and high school-aged players. XP League was founded by Jay Melamed, who has been the CEO since incorporation.