Dee T. Allsop

Heart & Mind Strategies LLC engages as a research-led consulting firm, which focuses on how people think, feel, and make decisions. Its services include brand strategy, reputation management, customer insights, and innovation. The company is headquartered in Reston, VA.

Wirthlin Worldwide, Inc. provides strategic market research and consulting services. The company was founded by Richard B. Wirthlin in 1969 and is headquartered in McLean, VA.

Nielsen Consumer Insights, Inc. provides market research services. It conducts its market research and polling primarily through an Internet panel consisting of millions of people from around the world. The company was founded by Dr. Gordon S. Black in 1975 and is headquartered in New York, NY.