Dave Dimmell

GENYX LLC is a business consulting firm based in Dubai, United Arab Emirates. GENYX provides solutions and services in digital solutions, leadership assessment, customer engagement, organizational alignment, executive coaching, change management, culture and strategy, learning and development, and organizational design. The Emirati company guides teams and their leaders to set and implement strategic direction in challenging and dynamic business environments. GENYX also provides world-class on-and-off-line assessments of individuals and teams using psychometric evaluations. The private company assists businesses to connect culture along with brand to create a strong corporate identity. The company was founded in 2004 by Ahamed Ali Mohamed Al-Sarkal and Dave Dimmell, who has been the CEO since then.