Bill Gibson

Develops, promotes and implements sound economic strategies

Blue Ridge National Heritage Area is a nonprofit organization established by Congress in 2003 that focuses on preserving, promoting, and interpreting the cultural and natural heritage of 25 counties and the Qualla Boundary in the Blue Ridge Mountains. The private company is based in Asheville, NC. The organization highlights Appalachian traditions such as Cherokee history, traditional crafts, music, agriculture, and natural landscapes. It operates through partnerships, volunteer efforts, and federal funding to support heritage tourism, education, and conservation. Key initiatives include the Blue Ridge Heritage Trail, which connects historic, cultural, and natural sites, and the Swannanoa Gathering, an annual folk arts workshop series. The organization maintains a traditional artist directory and provides a website with resources on regional history, crafts, and natural heritage. It collaborates with various agencies to protect ecosystems and promote sustainable tourism.