Allan Trier Gaarde

Superligaen A/S engages in the development and marketing of football club. The firm also represents the shareholders in the negotiations on commercial agreements, including regarding television, radio, sponsorships, and advertising to enter into agreements rights, to look after the interests of the shareholders externally, to prepare and implement business concepts, as well as take the initiative for product development and marketing, to work for cooperation between the shareholders in all areas of relevance to the shareholders' business. The company was founded by Bjarne Leheen Ditlevsen and Erik Berg on March 1, 1990 and is headquartered in Brondby, Denmark.