Seth Purcell

Balihoo, Inc. provides marketing automation software technology and services for national brands with local advertising needs. It offers solutions like direct mail to local digital tactics, including local websites, paid search, email, AD builder and co-op campaigns. The company enables enterprise-class marketing at the local level and gives national brands full visibility into all local marketing activities and results. Balihoo was founded by Pete Gombert in 2004 and is headquartered in Chicago, IL.

Monetate, Inc. provides testing, targeting, and personalization services for websites. It products include TestLab that provides Website A/B testing and multivariate testing; LiveTarget that offers Website targeting; Merchandiser that provides product recommendations, badging, and visual search; and LiveAudience, a segmentation product that enables marketers to integrate customer and visitor profile and audience segment data from BlueKai with Monetate's user and real-time target attributes, such as referral and inbound marketing channel, location, weather, device, and in-session behavioral data. The firm's products enable online businesses to implement marketing strategies to test and target website content and features. The company was founded by David Bookspan and David Brussin in 2008 and is headquartered in New York, NY.

OpenView Investments LLC (OpenView Investments) (OpenView Venture Partners) is a venture capital firm founded in 2006 by Scott Maxwell. The firm is headquartered in Boston, MA.

Rocket Software, Inc. engages in the development of software products for corporations, government agencies, and other organizations. It offers Rocket Aldon, Rocket BlueZone ,Rocket LegaSuite, Rocket MultiValue Integration Server, Rocket TRUfusion Enterprise, Rocket UniVErse, Rocket API, Rocket D3, Rocket iCluster, Rocket Servergraph, Rocket UniData, and Rocket z/Trim. The company was founded by Andrew J. Youniss on April 16, 1990 and is headquartered in Waltham, MA.

John Hancock Financial Services, Inc. provides life insurance, wealth management and other investment solutions. Its products include annuities, mutual funds, long-term care, life insurance and college savings. The company was founded in 1862 and is headquartered in Boston, MA.