Or Lifshitz

Part of Natural Intelligence Ltd., Fantasy Advantage Ltd. is an Israeli company that provides user-friendly breakdowns of sports betting, including UFC and MLB. The company is based in Tel Aviv, Israel. The company offers information on the best sportsbooks to use, how to take advantage of promotions, and how to place bets with the best value. The company also offers information on bonuses, promotions, odds, and payouts for online sports betting with BetRivers sportsbook. Founded in 2017, the company also provides real-time odds comparison, analysis, and news on all bets including futures, props, spread, totals, and moneyline for the NFL, NBA, MLB, and more. Fantasy Advantage was acquired by Natural Intelligence Ltd. on March 13, 2019.

Sidelines is an Israeli company that operates a sports betting comparison platform. The private company was founded in 2017 by Or Lifshitz and Rotem Haber, with Or Lifshitz serving as the CEO since then.