Brian Peterson

Part of AmeriLife Group LLC, TruChoice Financial Group LLC is a dynamic sales and marketing organization and one of the largest distributors of financial services products in the insurance industry. The company is based in Minneapolis, MN. TruChoice is designed to function as a foundation for the success of the independent financial professionals that they serve, leveraging the resources that only a large company can provide, while offering the individualized service of a much smaller one. Brian Peterson has been the CEO of the company since 2018. TruChoice Financial Group was acquired by AmeriLife Group LLC from Allianz Life Insurance Company of North America on November 30, 2022.